article thumbnail

Is paid social advertising still worth it in 2023?

Metadata

If you’re tracking metrics closer to pipeline and revenue, that’s great. Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Your CPL or CPO after a few campaigns are just your benchmarks. Facebook: $102.02 and $4,950.64, respectively. It’s too risky. What happened?

article thumbnail

The Ultimate Guide to TV Ads

Hubspot

The last step in planning your ad is figuring out how your viewers will become visitors, leads, and customers — and how you will track this. It’s easy to remember for viewers and easy to track for marketers. Keep an eye on marketing and sales metrics during the span of your TV ad campaign. How will you measure this engagement?

article thumbnail

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

This is a Japanese noun, pronounced ah-WAH-reh , which means a sudden, brief awareness of the brevity and fragility of existence, such as a glimpse of a herd of deer running softly through a forest or noticing the sheen of moisture in a woman’s eyes. Mike is the CMO at HubSpot in Boston, a marketing software company.

Twitter 100