Is paid social advertising still worth it in 2023?
Metadata
SEPTEMBER 28, 2023
If you’re tracking metrics closer to pipeline and revenue, that’s great. Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Your CPL or CPO after a few campaigns are just your benchmarks. Facebook: $102.02 and $4,950.64, respectively. It’s too risky.
52 
Let's personalize your content