Marketing Insider Group

AUGUST 5, 2020

Research from Red C Marketing shows that 4 out of 5 customers are likely to gravitate towards a brand that they are familiar with compared to a new one. Obviously, personalization is on the forefront of most marketing strategies due to the high demand for customized experiences from consumers. Helps Meet Customers’ Expectations.

Enterprise Management 347

Enterprise Management Automation Work Management Marketing Management 347

Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. For your first set of customers, trust is the key. How to find and win your first 10 customers 1. Do any fit your ideal customer profile? Art by Natalie Harney.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Lenny's Newsletter

AUGUST 8, 2023

Founders spoke to a median of 30 potential customers to validate their idea before committing. ~40% Cold outbound works—it’s the second most common way to get your early customers. 40% of startups pivoted at least once before landing on their winning idea—oftentimes more than once. About 20% were solo founders.

Startups 52

Startups Work Management CPO Enterprise Management 52

Webbiquity

JUNE 6, 2011

Consults major corporations on social media strategies, reputation management strategies, risk management strategies, and social media growth and scalability in manufacturing, healthcare, IT service, technology, publishing, and CPG industry segments. His newest book is The Third Screen (Marketing to Your Customers in a World Gone Mobile).

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100