Metadata

NOVEMBER 7, 2023

This shift to brand awareness is front and center in our latest benchmark report, with top-funnel (TOFU) campaigns on LinkedIn becoming more affordable and, bottom-funnel (BOFU) campaigns trending in the opposite direction. CPO N/A $21,378.29 CPO $7,722.17 $7,546.49 CPO $8,330.22 $4,869.48 CPO $15,923.93 $5,703.43

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Metadata

OCTOBER 6, 2021

Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. A CTR of 0.60% to 1% is considered good. Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend. Put it in action.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Martech

FEBRUARY 17, 2022

They google an actor or athlete that they see, or they’re checking what’s trending on social while keeping one eye on the bigger screen. As with CTR, scan rate is one indication of success, but consider running other types of campaign studies alongside your QR campaigns,” Larson explained. Call to action and performance tracking.

Advertising Channels 100

Advertising Channels Campaigns CPO CTR 100

Metadata

OCTOBER 6, 2021

Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. A CTR of 0.60% to 1% is considered good. Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend. Put it in action.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52