A Simple Guide for Setting Up Your First Google AdWords Campaign
Hubspot
JUNE 18, 2012
So in tandem with your SEO efforts , why not utilize the power of paid search to help drive more traffic to your website, and turn those Googlers into new leads and customers? A keyword with higher competition would be more difficult to rank for on the first page of Google. An ad position of 1 is the highest on page one of the SERPs.
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