Remove CPM Remove Doubleclick Remove Product Remove ROAS
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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Another option is called programmatic direct, in which ad inventory is sold at a fixed cost per thousand impressions (CPM) with no bidding. Originally DoubleClick Bid Management, DV360 integrates seamlessly with Google Analytics and other Google products. So what about ad networks? Google Display & Video 360. Verizon Media.

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How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

In a year and a half, TikTok went from simply being one of the hottest new apps to becoming one of the most interesting advertising channels with new ad formats for promoting product collections and discounts, and includes a Shopify integration. The campaign yielded a 346% increase in sales and delivered a ROAS (return on ad spend) of 175%.

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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Cost Per Thousand (CPM) – taken from the Latin word for Thousand; Mille. Open Exchange Buy – an auction model with a variable CPM across all the sites available within the Ad Exchange space. DoubleClick – a Google marketing platform that combines advertising and analytics. It is calculated by taking (Revenue-Cost)/Cost.