The Ultimate Guide to TV Ads
Hubspot
NOVEMBER 7, 2018
Cost Per Thousand (CPM). CPM is a commonly-used measure of ad efficiency. You can ask the network for Nielsen data to help with your research. Estimate the CPM of your intended program. As for the 2018/2019 season, the average CPM for national broadcast networks is $31.97. Everything You Need to Know About TV Ads.
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