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Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty

Martech Advisor

Salesforce Research surveyed 6700+ consumers and business buyers for their second edition of the “State of the Connected Customer” report. Darren Guarnaccia, CPO, Crownpeak, helps us conclude: Regulate your business : Since the inception of GDPR in 2018, data privacy laws have been enacted in over 80 countries worldwide.

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Email Open Rates Best Practices

SendX

Research suggests you should be using no more than 24 characters and three to five words. Source: Coschedule Beyond these types of situations, research suggests some days and times are better than others for generating good open rates. But recipients are much less likely to ignore an email if they think it’s for them and them alone.

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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

When I first started this research, I was expecting this path to be the way that all great startups found their ideas. Our initial thought was, ‘Can we just take what we’re seeing over there, open source it, and publish the research, and then the whole world will adopt it and we’ve changed the world?’

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Striking a Sustainable Harmony of Innovation Between Customer- and Market-Driven Forces

Mereo

Market Research. There existed no easy Google or Bing search browser. Configurable vs. Customized. Competitive Intelligence. One-to-Many vs. One-to-One. Resource Optimization. Adaptability. Differentiation. Innovation. Industry Engagement. Trend Integration. Is this all to say that a market-driven strategy is best? No, not at all.

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The Ultimate Guide to TV Ads

Hubspot

You can ask the network for Nielsen data to help with your research. We also recommend writing scripts in Google Docs for easy collaboration with other team members. Consider how you’ll equip your audience to engage with your TV ad and further research your product, service, or brand. Estimate the CPM of your intended program.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). Social Networking: Like Falling In Love.

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