Cost per Lead CPL Salesforce.com SMB 
Digital B2B Marketing
JUNE 7, 2012
SMB : Small and Medium Businesses. CPA : Cost per Action. Used for performance-based online advertising buys, the cost is based on the number of actions (such as a registration or purchase) delivered. CPL : Cost per Lead. Calculated as cost divided by leads. Salesforce.com.
Hubspot
JUNE 19, 2014
Examples: Salesforce.com, Google. You can decide if a given action is a lead or a sale. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. The amount it costs for your marketing organization to acquire a lead. SMB: Small-to-Medium Business. B2B: Business-to-Business.
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