Digital B2B Marketing

JUNE 7, 2012

In the US, research generally considers businesses with less than 100 employees to be small businesses and those with 100 to 1,000 employees to be medium buisnesses. CPL : Cost per Lead. Salesforce.com. The Basics B2B : Business to business. You definitely already knew that one. SME : Subject Matter Expert. F500 : Fortune 500.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

LeanData

APRIL 8, 2015

1 Research by LeanData last Fall revealed similar results with over 85 percent stating that they are beginning or continuing to invest in account based marketing initiatives. Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story. Is this just simple hype?

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

1 Research by LeanData last Fall revealed similar results with over 85 percent stating that they are beginning or continuing to invest in account based marketing initiatives. Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story. Is this just simple hype?

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

1 Research by LeanData last Fall revealed similar results with over 85 percent stating that they are beginning or continuing to invest in account based marketing initiatives. Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story. Is this just simple hype?

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

The Point

JUNE 13, 2014

Like other inbound marketing programs – search, social media, and the like – content syndication is one more way to increase the chances that a qualified prospect, on any given day and at any given time, finds and engages with your company when he or she is searching for your kind of solution, or even researching a relevant topic.

Cost per Lead 100

Cost per Lead Salesforce.com Budget Programs Content 100