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SEPTEMBER 22, 2021

If you like raking in “leads” that have downloaded your eBook or attended your webinar, you can stop reading now. When the top executives in your company present marketing results to the board, do they include impressions? Cost per lead looks good. And that’s not typically the case. Optimizing your ads against the wrong metrics.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

If you like raking in “leads” that have downloaded your eBook or attended your webinar, you can stop reading now. When the top executives in your company present marketing results to the board, do they include impressions? Cost per lead looks good. And that’s not typically the case. Optimizing your ads against the wrong metrics.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

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JANUARY 18, 2023

In a down economy, the advertisers who keep their companies’ growth engines running are the ones who think like investors and execute like scientists. Instead of reacting emotionally to a high cost per lead (CPL), dig deep to understand how your strategy impacts revenue—and then freak out, if necessary. What about referrals?

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52