Metadata

SEPTEMBER 22, 2021

If you like raking in “leads” that have downloaded your eBook or attended your webinar, you can stop reading now. So, you may end up with a bunch of “leads” that downloaded your guide but aren’t the people that end up buying your product/service. Cost per lead looks good. And that’s not typically the case. Volume looks good.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

If you like raking in “leads” that have downloaded your eBook or attended your webinar, you can stop reading now. So, you may end up with a bunch of “leads” that downloaded your guide but aren’t the people that end up buying your product/service. Cost per lead looks good. And that’s not typically the case. Volume looks good.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

JANUARY 18, 2023

Instead of reacting emotionally to a high cost per lead (CPL), dig deep to understand how your strategy impacts revenue—and then freak out, if necessary. To measure this type of content, look at metrics like blended cost per opportunity, cost per consumption, and other leading indicators you’re creating raving fans.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

Bluetext

MAY 8, 2023

CPL (Cost Per Lead) The cost of finding your next potentially viable lead. PQL (Product Qualified Lead) A lead who has shown interest in your product and is likely to buy. SAL (Sales Accepted Lead) A lead that’s been checked out and is ready for the sales team to work their magic.

Lead Ranking 26

Lead Ranking Cost Per Thousand Ideal Customer Profiles Marketing Analytics Tools 26