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How Metadata Fundamentally Changed My Approach to B2B Marketing

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APRIL 8, 2024

After a few years, I decided it was time for a change, so I made a big one and started my career in marketing at a company called Influitive , which is the technology behind the customer communities at companies like Adobe, ADP, and IBM. I wasn’t any less skeptical of paid social, I knew a test run of Metadata wouldn’t hurt.

Cost per Lead 52
Cost per Lead CPO B2B Marketing Advertising Agencies 52
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Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

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JANUARY 8, 2024

But according to Liam, those metrics mean jack to everyone at your company who matters. Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. We agree with that advice, too. Schedule a demo today.

Cost per Lead 52
Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52
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