Metadata

OCTOBER 4, 2023

Internally, we leverage it for all of those reasons, but specifically, we seek to generate demo requests that convert to booked meetings and eventually qualified pipeline. Instead of capturing every site visitor, we retarget people going to our blogs, pricing page, demo forms, etc.

CPL 98

CPL Cost per Lead CPC Cost Per Click 98

The Point

AUGUST 25, 2022

Why then, in a world of on-demand, streaming, watch-where-when-and-how-you-like content, do we B2B marketers still insist on promoting live Webinars, and expect attendees to show up on a specific day at a specific time, fully cognizant they’ll have the option to watch the recorded event at a later date? Two, salespeople love Webinars.

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

Single Grain

NOVEMBER 17, 2020

Instead, as an enterprise SaaS company, a few high-intent pages you may want to test include: Your pricing page. Your demo or free trial sign-up landing page. If you don’t know which job titles to target, ask your sales reps what job titles they’re seeing most commonly among the people who are booking demos. Your contact page.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Valasys

JANUARY 20, 2023

Whereas 72% of the B2B marketers are experiencing high CPL making it difficult to convert. Based on whether you want to redirect your buyer to a website to make a purchase or connect with them for a demo, your funnel needs to guide your potential buyers accordingly. Clicks for demos and free-sign ups. Sign-up for the demo.

Digital Marketing Funnels 40

Digital Marketing Funnels Top of Funnel Marketing Funnels Paid Content 40

Single Grain

SEPTEMBER 22, 2023

Examples include ebooks, webinars , email newsletters and product demonstrations. This can include product demos, free trials, pricing information , case studies and direct sales outreach. Focus on keywords related to your product or service, competitor alternatives and pricing comparisons. Add social proof to your site.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

SnapApp

APRIL 25, 2018

We have to educate—and depending on your company's pricing strategy—often get potential customers all the way into a free trial or using the freemium product. Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate. . . . Shayla Price. Rachel Ferrigno.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Brandpoint

JUNE 24, 2021

CPL: Cost-per-Lead. Calculate how much it costs to secure a new lead by using a simple formula: marketing spend / total new leads = cost-per-lead (CPL). You can determine the CPL for each of your marketing campaigns including webinars and events, display ads, paid media, paid social and more. MA: Marketing Automation.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

SnapApp

APRIL 25, 2018

We have to educate—and depending on your company’s pricing strategy—often get potential customers all the way into a free trial or using the freemium product. Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate. Shayla Price. Rachel Ferrigno.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Magisto

OCTOBER 3, 2019

At the bottom of the funnel, the individual is ready to buy, request for a demo, or to engage in any way. Content marketing can come in many ways – articles, videos, newsletters, e-books, webinars, podcasts, and more. CPL (Cost Per Lead) – The amount of money required to get a new lead through a marketing campaign.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40