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OCTOBER 6, 2021

You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen. Cost per lead (CPL): CPL measures the efficiency of your campaign. A good CPL is different for every company and should be based on your unit economics. . 100k, I can likely afford to spend more per lead.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

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OCTOBER 6, 2021

You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen. Cost per lead (CPL): CPL measures the efficiency of your campaign. A good CPL is different for every company and should be based on your unit economics. . 100k, I can likely afford to spend more per lead.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

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SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. I have a hunch you’re asking yourself, Isn’t demand generation all about collaboration, processes, and moving pieces across teams? Does Facebook or LinkedIn drive a better CPO?

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52