B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn
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OCTOBER 6, 2021
Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. A CTR of 0.60% to 1% is considered good. You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen. How to look at the data.
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