41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor. It should be mentioned that there are many higher level/intermediary metrics that still matter for making B2B marketing decisions like CPC, CTR, impressions, CPL, etc. ROAS (booked revenue/media fees). Cost-per-click (CPC).
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