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How to Easily Track Your Offline Campaigns

Ontraport

Custom landing pages/custom domain. Sending offline traffic to a custom landing page or custom domain is one of the best and most used methods for tracking offline campaigns. Medium: Type of campaign such as CPC, CPA, banner, email. Redirect domains. Name: Product name, promo code name. Unique discount codes.

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Why we care about performance marketing

Martech

While PPC/CPC campaigns focus on an action (the ad click), they don’t necessarily lead to a performance-based outcome like a sale or sign-up. Domain spoofing imitates a premium website (e.g., Why marketers should care about performance marketing. the New York Times) to sell fake ad inventory. What’s next for performance marketing.

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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

Keyword difficulty (and CPC) has skyrocketed in most verticals. In my current space, Unified Communication as a Service ( UCaaS ), some of the CPCs have nearly doubled since 2017, with many keywords hovering close to $300 per click. We never did large-scale outreach to build links. Lack of referring domain growth.

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12 SEO Report Templates to Help You Prepare Your Next SEO Report

Single Grain

Backlink profile such as an increase in referring domains. What's included in the report: A summary of the link outreach efforts and results. A summary of the total backlinks, such as the number of referring domains, citation flow, trust flow, followed links, and text links. Template #5 – SEO Audit Report from SEOptimer.

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How to Use Google Keyword Planner for Content Creation

Single Grain

CPC or monthly search volume) to feed their users with data. For the sake of the example, let’s assume that you run a SaaS company that helps people with PR outreach, link outreach and content promotion. Remember, in our example, you run a SaaS company that helps people with PR outreach, link outreach and content promotion.

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Enterprise SEO Software: How to Choose the Best SEO Platform for Large Sites

Single Grain

5) Building High-Value Links to the Target Domain. Domains that are linking to your competitors but are not linking to you. Domains that mention your brand but don't link to you. Tracking the rankings of target keywords for different domains in several targeted locations. Link building is the most performed SEO task.

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How We Went Viral: Promoting Content with Influencers, Ads & PR

BuzzSumo

In the first week our post analyzing 100 million headlines was shared over 10,000 times, had over 100,000 views and gained links from over 100 unique domains including Fast Company, Forbes, Inc, Boing Boing and Slate. The retargeting of Buzzsumo users was the most effective ad strategy as it resulted in more clicks, but a lower CPC.