Remove CPC Remove CTR Remove Personalization Remove Salesforce.com
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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

May refer to paid search or other CPC priced media programs. UX : User Experience Online Marketing Acronyms CTR : Click Through Rate or Click Rate. CPC : Cost per Click. Salesforce.com. PURL : Personalized URL. Activity intended to improve organic search rankings. PPC : Pay Per Click. SMM : Social Media Marketing.

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PPC and Marketing Automation, Webinar Transcription

Lead Liaison

And so the next level of what we call the “Click through rate” the CTR, your conversion rate, and then your cost per acquisition. Somebody is searching for a brand name of your client then the bottom is typically where that person comes in. There’s still that personal touch to those emails that can be accomplished.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Examples: Salesforce.com, Google. Take a CMS (Content Management System), and optimize it to deliver customers the most personalized web experience possible. CPC: Cost-per-Click (See PPC). CTR: Clickthrough Rate. A person who visits a website more than once within a period of time. B2B: Business-to-Business.