42 B2B Marketing Acronyms and Abbreviations
Digital B2B Marketing
JUNE 7, 2012
CPA : Cost per Action. Salesforce.com. CPM : Cost per 1,000 Impressions. The most common pricing model for online banner advertising. CPN : Cost per Name. Used for pricing email, telemarketing or postal list rentals or purchases. CPL : Cost per Lead. MAP : Marketing Automation Platform. SFA : Sales Force Automation.
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