B2B Hubs Or PPC? Are All Leads Created Equal?
Online Marketing Institute
DECEMBER 23, 2010
Examples of hybrid Directories and multiple-vendor lead generation sites are MacRAE’S Blue Book and Bitpipe (Bitpipe is not technically an RFQ site, but leads can be fed to multiple vendors when non-vendor-specific content is requested such as a white paper or guide.) A B2B Directory website example is ThomasNet.
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