B2B Hubs Or PPC? Are All Leads Created Equal?
Online Marketing Institute
DECEMBER 23, 2010
but often leads generated via PPC have a higher Cost Per Acquisition (CPA) than leads provided through RFQ hubs. Cons PPC: Cost – Obviously this will depend on the keyword space, bidding strategies, your offers, landing page optimization, etc., Frequent Management – To achieve great results, PPC requires time and creativity.
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