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Email Critique: Adobe Webcast Invite Keeps It Simple

The Point

In this case, an invitation to download a recorded Webcast, Adobe combines a clean email design with clear, concise selling copy that gets to the point quickly and with a minimum of fuss. I don’t really know this is a Webcast until I read the body copy, and even then it’s not entirely clear what I’m being asked to do.

Webcast 100
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A Comprehensive Guide on Intent-based Marketing

Binary Demand

Registering for a White Paper is a stronger indicator that a user is in the advanced stages of making a purchase decision. Suppose a particular content format experiences a high conversion rate within a short buying window while concurrently receiving minimal engagement from casual browsers.

Intent 52
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Hey Marketing: An Inquiry Is Not A Lead

Marketing Insider Group

Here’s just a few examples of the mistakes marketers make when defining inquiries as leads : Every person who signs up for your newsletter, downloads a white paper, or registers for your webcast is not a lead. Downloaded our white paper? Someone who reads 10 blogs on your website is not a lead. How Do You Score A lead?

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How 4.6 Million First-Party Registrations Produced 72k Buyer-Level Intent Insights

NetLine

of all registrations), B2B Marketers promoted 20% more White Papers than eBooks. eBooks Were Requested 484% More Than White Papers. more likely to be downloaded in 2021 compared to White Papers—Marketers were smitten by White Papers once again, promoting 20% more White Papers. White Papers. Live Webcast.

Intent 97
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[Research Round-Up] NetLine Report Examines B2B Content Consumption

B2B Marketing Directions

Most Popular Content Formats The ten most requested types of content on NetLine's platform in 2021 were: eBooks Guides Cheat Sheets Tips and Tricks Guides White Papers Research Reports Kits Webinars Checklists Articles Collectively, these ten content formats accounted for 87% of all content registrations on the NetLine platform last year.

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B2B Marketers Are Turning Away Prospects

Digital B2B Marketing

In the past year, 88% of people report using white papers for business research, followed by 73% for webinars. White papers are rated “most valuable” more frequently than any other format (56% of those that rated white papers). White papers have the largest spread between very valuable and little value.

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B2B Lead Generation Blog: Tips for better webinars, webcasts and improved ROI

markempa

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. But lately, Ive watched some really bad webinars and webcasts.

Webcast 120