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Quick Wins: Choosing Your Keywords

Ledger Bennett

It’s crucial to find keywords relevant to your landing pages to avoid the wrong people clicking irrelevant keywords – this would ultimately increase your CPA (Cost per acquisition) and overall spend. Once you have implemented these tips you’ll soon be seeing a decrease in your CPA, CPC and total spend! Why does it matter?

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . . Cost-per-acquisition (CPA, ideally under target $). CTR, Unique CTOR, Forwards/Shares and links clicked on. Adam Honig. Spiro | CEO. . . Anvil Media | President. . .

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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

Some of the top ai marketing tools are: Marketo Salesforce Oracle Eloqua Dynamic Email Marketing Dynamic email marketing is the practice of creating and sending automatic emails to individual recipients based on their unique characteristics, preferences, and behaviors.