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Quick Wins: Choosing Your Keywords

Ledger Bennett

It’s crucial to find keywords relevant to your landing pages to avoid the wrong people clicking irrelevant keywords – this would ultimately increase your CPA (Cost per acquisition) and overall spend. This enhances the visibility of your website and helps improve your CTR/CPC – thanks to a higher quality score ranking.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . . It should be mentioned that there are many higher level/intermediary metrics that still matter for making B2B marketing decisions like CPC, CTR, impressions, CPL, etc. Adam Honig.

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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

Some of the top ai marketing tools are: Marketo Salesforce Oracle Eloqua Dynamic Email Marketing Dynamic email marketing is the practice of creating and sending automatic emails to individual recipients based on their unique characteristics, preferences, and behaviors.