Unbounce

SEPTEMBER 16, 2021

Take note of where their ads and other pages land on the first search results page and use that insight to determine how you can differentiate your copy/offering. your differentiator). In this case, their differentiator is using behavioral science to help people take control of their health. Retargeting.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Directive Agency

MARCH 6, 2017

We knew that our service and approach could be a great fit for a B2B firms needs and allow us to differentiate ourselves in a commoditized market. I recognize that as the CEO I can do this, but how can you differentiate your product or service line if you can’t change your brand or strategic positioning? Poor Creative.

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Social Media Sales Management 56

QuanticMind

OCTOBER 24, 2017

Uncapped budgets lead to cheaper CPCs and more clicks, which drive higher CVR at lower CPA. It’s a good idea to differentiate bidding strategy to account for funnel stage: site visitor versus product page visitor versus cart abandoners versus actual people who convert. >>Back >>Back to top.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Directive Agency

MAY 9, 2017

Now it’s time to document the firmographics of your target market and build personas and psychographics of your audience for the entire organization. In this section, we are going to dive into how you can run effective PPC campaigns that not only drive new business; but also, keep your cost per acquisition (CPA) down.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85