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Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

Case Study 3: Clearfly Increased Contact-Us Form Fills and Brochure Downloads With an Outstanding Average CPA of $6.70 Key Results: Programmatic advertising campaigns led to increased contact-us form fills and brochure downloads, resulting in an average cost per acquisition (CPA) of $6.70.

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What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

An ad network is defined as a mediator between publishers and advertisers, to curate a large repository of ad inventory from publishers and sell it to advertisers. Cost-per-acquisition (CPA). The concept of an ad network was championed by DoubleClick in 1996, and after Google bought DoubleClick in 2007 for $3.1