Remove CPA Remove CPL Remove Process Remove SEM
article thumbnail

The Top 35 Digital Marketing Acronyms You Need to Know

ClickDimensions

It is an important metric as it costs less to keep existing customers than to acquire new ones. CPA (Cost per acquisition)- A model where a business only pays for an action taken, such as a click, an impression, or a sale. CPA can be competitive which in turn leads to high costs.

article thumbnail

42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

SEM : Search Engine Marketing. CPA : Cost per Action. CPL : Cost per Lead. A single definition, as an alternative to providing separate definitions for a “lead” at various stages of the sales process. EM : Email ABM : Account Based Marketing. Includes both SEO and paid search. SEO : Search Engine Optimization.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Google AdWords for Beginners (Webinar Recording & FAQ)

LeadSquared

What should be the optimum CPL for cloud telephony in B2B sector? This happens mainly when you are in a process of finalizing the agency to run campaigns. I’m from Acron Developers ([link] We are having SEM campaigns running for our real estate properties in Goa and now our company is launching a new project in Mumbai.

Adwords 52
article thumbnail

The Big List of Content Marketing Acronyms

Brandpoint

A CMP promotes a more collaborative content creation process by storing all content, editorial and social media calendars, conversations, content edits and more, in one platform. CPA: Cost-per-Action. To find CPA, divide your total cost (whether measuring by campaign, keyword or ad group) by the number of conversions.