Online Display Advertising, Targeting, and Capturing Leads
NuSpark Consulting
SEPTEMBER 9, 2012
Cost models- CPM, CPA, CPL. According to a B2B survey from Bizo last year, marketers see display as a priority for initiatives. . When dealing with ad networks other than Google, it’s important to ask the right questions as you determine which network to do business with. Such information to gather includes: • Minimal spend.
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