60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
CPA: Cost-per-Action. Marketers use it to figure out spending for the desired action they''re are driving people toward. CPL: Cost-per-Lead. The amount it costs for your marketing organization to acquire a lead. This factors heavily into CAC/CoCA, and is a metric marketers should keep a keen eye on.
28 
Let's personalize your content