How to Align Inbound and Paid Media Strategies to Hit Your MQL Goals
SmartBug Media
APRIL 11, 2022
Paid media’s reputation as an effective channel to generate quality leads has ebbed and flowed over time and per industry. The way inbound and paid media align is what truly drives marketing-qualified lead (MQL) generation and your MQL goals across the finish line. Crafting a Powerhouse Strategy for Lead Generation and Nurturing.
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