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Reading the Hype Meter for Customer Experience Management

Customer Experience Matrix

Of course, there are several titles related to CRM software (Microsoft CRM, Goldmine, ACT!, Salesforce.com) as well as generic topics like Branding for Dummies , Customer Service for Dummies and Marketing for Dummies. Wikipedia was interesting: it has brief article on “customer experience management” based mostly Bernd Schmitt’s work.

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How to Calculate Social Marketing ROI

Paul Gillin

Of course not. According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite.

ROI 50
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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Wikipedia and a handful of open-source software developers were the pioneers. Selling to Big Companies , August 16, 2010 Of course, I don’t have an opinion on this topic! LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology. Crowd-sourcing moves into the mainstream.