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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Online Display. Doubleclick. I use it to buy display, video, social ads, and mobile ads, amny times on a CPA basis.

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Inside The Washington Post’s Quest to Fix Ad Tech

Contently

Web advertising is beset with problems. For digital platforms that lean heavily on advertising technology for revenue, the frustration is palpable. BuzzFeed, meanwhile, relies entirely on native advertising produced in-house. He thinks a change in the way publishers approach advertising technology is long overdue.

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2 Huge Search Marketing Risks in 2012—And What To Do About Them

Biznology

Assuming the world doesn’t come to an end in 2012, search engines generally—and Google specifically—face two major trends in the coming year that could short-circuit their continuing growth: Social and Mobile Powers Search Alternatives. Social and Mobile Powers Search Alternatives. Ensure you’re mobile enough.

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SEO Changes in 2018

EMagine B2B Blog

Unfortunately, Google continued to display fewer and fewer organic results as well as links to websites. Mobile-First Indexing Makes Its Debut. Mobile-first indexing made its first appearance and relates to Google’s use of the mobile version of a page for indexing and ranking in search. June 2018 Updates.

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SEO Changes in 2018

EMagine B2B Blog

Unfortunately, Google continued to display fewer and fewer organic results as well as links to websites. Mobile-First Indexing Makes Its Debut. Mobile-first indexing made its first appearance and relates to Google’s use of the mobile version of a page for indexing and ranking in search. June 2018 Updates.

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Facebook Doubles Revenue – How Long Can it Sustain This Growth?

readwrite

The largest portion of Facebook’s revenue is believed to come from advertising, indicating the company has created a dynamic niche for itself on the Web that advertisers are beginning to flock to en masse. Yahoo still does decent overall numbers with display ads, but its slice of the pie declined from 14.4%

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Premium Brand Sells for Media Companies on RebelMouse

RebelMouse

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels.