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Sitecore transitions core solution to a modern cloud architecture

Martech

Digital experience platform Sitecore has announced the availability of Experience Management Cloud (XM Cloud) representing the transition of its core CMS solution, as well as associated capabilities like personalization, to a modern cloud architecture. And, of course, it has an app marketplace too.

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The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems

chiefmartech

your DXP) vs. having humans do manual service labor (e.g., building a website on top of your DXP), the relationship with the customer started to get blurry. Paying WordPress.com to host a site and paying Fiverr to have someone build pages on that site for you increasingly looked similar in the buyer’s experience.

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Why community could be the next big thing in marketing

Martech

Community is as old as humanity, of course, but even online communities are nothing new. A community dedicated to building diversity and inclusion , and precisely not aimed just at Sitecore customers but drawing on the whole eco-system of the digital experience platform’s employees and partners too.

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Content marketing: What it is and why marketers should care

Martech

Of course, there are tech tools that help with this. A wide range of tools and platforms exist to help businesses create, distribute, target and measure the content they create. They include: Content management systems (CMS) like HubSpot and Joomla let companies create, store and manage website content (e.g., billion by 2023.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Contentsquare (Clicktale) Clicktale is now part of Contentsquare, the Digital Experience Platform (DXP) for customer experience analytics on websites, web apps, and mobile apps. It’s an extensive tool with various features and integrations for effective customer experience analytics and insights.

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Content Recycling—Why You Should Be Doing It

Navigate the Channel

Consistent quality content leads to audience retention, increased brand awareness and conversions, generation of industry authority and thought leadership, higher SERP rankings and loyal brand advocacy, HubSpot reports. It wasn’t ideal, of course, and the manufacturer had to fix the flaw. FAQs What is content marketing?

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Platforming Marketing: 8 P’s of Self-Service Martech

chiefmartech

When multiple self-service people work in parallel on the same platform, you will often want to partition them into separate spaces, so as to avoid collisions without the central marketing ops team having to continually mediate everyone’s activities. Of course, having permission to do things isn’t enough.