article thumbnail

The Website Redesign Guide for Search Engine Marketers

QuanticMind

Website redesigns often require reconstructing at least part of a site from scratch, which can send search engine marketers back to square one. Given this, if you’re a search engine marketer in charge of a site that’s going to be redesigned, you need a plan for surviving the website redesign.

article thumbnail

Your competitors are doing SEO

Biznology

In the past, the combined authority of each page of each site would be its Google PageRank. Today, without a reliable PageRank, other sites, including Moz, have created their own ranking systems, including MozRank. Driving Search Traffic to Your Company’s Website. They won’t stear you wrong. Like this post?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

Google Toolbar PageRank (More so for cross-referencing sites for outreach prioritization, but toolbar PageRank is not a regularly updated metric and has very limited value ). Some of the possible benchmarks include: Cost per impression. Expected cost per lead or cost per visit. Alexa Metrics (Reach, Rank).

article thumbnail

SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

In fact, 50% of visitors are more likely to click a result if the brand appears multiple times in search results. Low cost (potentially). Create quality, relevant content and build up the right ranking signals for it, and you can get search engine visibility without spending a penny. Product] pricing, cost.

PPC 40
article thumbnail

SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

In fact, 50% of visitors are more likely to click a result if the brand appears multiple times in search results. Low cost (potentially). Create quality, relevant content and build up the right ranking signals for it, and you can get search engine visibility without spending a penny. Product] pricing, cost.

SEM 40
article thumbnail

7 Critical Tools of the Trade for B2B SEO Competitive Analysis

KoMarketing Associates

Both traditional (the companies sales and marketing teams often come across) and keyword (those that rank for target keyword phrases in search engines) competition should be reviewed. SEO Objective: Learn more about the competitive keyword strategies and keyword costs. RavenTools.

Analysis 120
article thumbnail

Best of 2009 (So Far): SEO Guidance, Part 3

WebMarketCentral

Focusing on longer-tail terms can provide respectable traffic and conversions without huge costs. This post includes a couple of excellent graphics showing the differences in how search engine algorithms treat highly competitive terms from more specific longtail phrases.

SEO 20