The ROI Guy

DECEMBER 23, 2010

These engagements eventually led to incremental sales / revenue opportunities, improved loyalty and retention, collaborative innovation, cost savings and more. This includes promoting and participating in collaborative discussions and engaging users in collaborative product reviews, shared designs and innovation.

Social Media 40

Social Media ROI Practices Media 40

Choozle

JANUARY 23, 2024

Sir Martin Sorrell , CEO of S4 Capital, expressed optimism about AI’s impact on marketing but found AI-enabled products like smart refrigerators disappointing. There appears to be a huge challenge for the brands to understand how to allocate their precious marketing resources.

Marketing AI 52

Marketing AI Allocation Advertising Agencies Narrowcasting 52

Single Grain

DECEMBER 6, 2019

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145