Customer Experience Matrix
AUGUST 3, 2010
Summary: Marketo continues to follow its own path. I finally caught up with Marketo for a briefing on their Enterprise Edition (announced in March) and Revenue Cycle Analytics (announced in May). Since both are somewhat old news, and Marketo describes them in detail on its Web site, I’ll just make a few comments.
Customer Experience Matrix
FEBRUARY 4, 2009
My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Marketo is certainly a fine product, but marketers should still look around before picking it by default. It shouldn't be hard to figure out which one suits you better.
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Customer Experience Matrix
DECEMBER 20, 2012
Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. Market2Lead was very good system, but it lacked the huge market presence that Oracle gains from Eloqua. More concretely, Salesforce now has to think long and hard about Marketo ’s future.
Customer Experience Matrix
JUNE 30, 2010
To make a free product viable, LoopFuse needed to engineer as much cost as possible out of the entire client life cycle. Other vendors – notably Pardot – have followed a similar cost-removal strategy. But Marketo will also find itself competing with established marketing automation vendors like Aprimo , Neolane and Unica.
Customer Experience Matrix
MARCH 5, 2009
Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 0 capture costs of Pay Per Click advertising programs directly from the vendor 0 0 0 0.5 0 capture costs of Pay Per Click advertising programs directly from the vendor 0 0 0 0.5 12 11 simple 8 10 10 10 12 8.5
Customer Experience Matrix
SEPTEMBER 1, 2010
A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. higher campaign response rates and conversion rates • 50% decrease in time to execute campaigns • 100% increase in number of campaigns • 85% decrease in cost per lead • 18% higher revenue • 9.3% Here's a bunch.
Customer Experience Matrix
APRIL 28, 2009
nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems. . the system itself 0.67 How would you rate your experience with.
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