Cost Market2Lead Marketo Microsite 
Customer Experience Matrix
NOVEMBER 18, 2009
Vendors keep costs to a minimum by selling largely online or over the phone, and through self-service approaches such as free trials and pay-by-month arrangements without contracts. Prices are a little lower than for products in the Small/Mid Size category, but the difference isn't usually that large.
B2B Marketing Zone Posts
MAY 3, 2010
Numbers such as click-thrus, cost-per-lead, cost-per-sale and ROI dominate the landscape of marketing discussions. A process can be continually improved through ongoing testing and refinement and will generate higher quality results more cost effectively (i.e. I like numbers. Could Facebook become a Lead Nurturing platform?
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