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7 Proven MarTech Tools Every B2B Marketer Needs

sagefrog

LeadLander 7. LeadLander : LeadLander is a lead generation and tracking tool that helps marketers identify anonymous website visitors and track their interactions. However, learning curves, subscription costs, staffing, integration difficulties, and creating dependencies can hinder progress. SparkToro 3. Screaming Frog 4.

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Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

I had heard about LeadLander from a competitor (surprisingly, not all competitors are enemies.that's another blog post). Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. Reviewed the LeadLander Reports: Site traffic was up 45% for the day. Presto.Leads!

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Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

I had heard about LeadLander from a competitor (surprisingly, not all competitors are enemies.that's another blog post). Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. Reviewed the LeadLander Reports: Site traffic was up 45% for the day. Presto.Leads!

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Abandon Your Marketing Automation System!?

LeadSloth

In addition to cost savings, the thinking is that a full-blown marketing automation system just makes less sense with the new strategy. Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. So there are lots of useful add-ons available at a nominal price.

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Power Selling Tools: Things Every Startup Sales Team Needs Selling At a Startup

Online Marketing Institute

Visibility into marketing results: LeadLander One of the most overlooked areas for a sales team is access to website analytics. LeadLander does a DNS lookup and comes back with the name of the company that owns the IPs that have been browsing your site. With LeadLander you can get realtime feedback on this.

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Akkroo Acquired By Integrate for $34M

Lead Liaison

In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua , Upland Software acquiring LeadLander , Adobe acquires Marketo …the number of acquisitions goes on and on. Big Brother (company A) buys company B and assumes they can force feed the new “solution” to their market at a greatly marked up cost.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I have checked out Hubspot and LeadLander.