Cost Digg Social Networks WOM 
Buzz Marketing for Technology
MARCH 23, 2010
The issue of the customer experience always becomes how do we improve it and how are we going to pay for it – since the contact center is typically considered a cost center. But after you look at the research below it will be hard to call the contact center a cost center for long. Why not use Social Media to delight your customers.
Buzz Marketing for Technology
MAY 19, 2010
Not only that but a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices, and moreover great customer experiences drive positive word of mouth (WOM). So why wouldn’t you center you social media efforts in this area? Tweet This! Share this on Facebook.
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