Remove customer
article thumbnail

What's it take to generate leads that fuel your forecast?

ViewPoint

Intimate customer tribes over impersonal mass markets. At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. Small experiments, testing and data, intimate customer tribes, engagement and transparency? At PointClear, our average associate is 50.

article thumbnail

Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation

ViewPoint

The solution is notable for many reasons, one of which is the speed of implementation: the first customer went live within two weeks of meeting the Kenandy team. Derek notes that Salesforce’s Chatter is used to communicate both externally (customers, suppliers and distributors) and internally (production, engineering, and purchasing).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Value Selling and How to Generate Leads in Companies that Buy Value

ViewPoint

The real challenge is to learn how to demonstrate that the extra cost of your product or service is worth it. Value selling is PointClear's bread and butter. The formula for calculating value is the benefit minus the cost of achieving or acquiring the benefit - i.e. value = benefit - cost. Let’s Take an Example.

article thumbnail

Good Reads for B2B Sales - Cold Calling Revisited

ViewPoint

PointClear''s staff and Sales Sphere features relevant blog articles from our digital circles about B2B sales. Going Beyond Cost-Benefit Analysis. Customers need strong business justified solutions, he exclaims. Staying current on the latest innovations and opinions in sales can be daunting, especially in the the digital space.

article thumbnail

Why Podcasting Has Great Reach and is the Least Expensive Content Creator

ViewPoint

The Rev.com transcript gets back to her in 9 hours or less at an average cost of $1.00 Because a customer was on this program, she looks for direct quotes that can be used for testimonials. The customer discussed installation without a hitch, and that the services were brought in under budget. per minute. _. Testimonials.

article thumbnail

Which is better in B2B Lead Generation? A $1,000 inbound lead or a $1,000 outbound lead?

ViewPoint

One fascinating trend we uncovered recently is that average performing reps tend to gravitate more toward inbound, marketing generated leads—because they view them as easier to close (due to the customer being more than halfway through their purchase process, already scoped out their needs, etc.). This is not an anomaly.

article thumbnail

Lead Generation Lies That are Wreaking Havoc with Your Sales

ViewPoint

I received a lot of positive feedback about the article and decided to ask our PointClear PowerViews Alumni (those who have been on the PowerViews show ) for their input on the most dangerous lead gen lies out there. You are better off calling someone who actually wants to talk with you. More leads are better than fewer leads. Leads suck.