Remove Cost Per Thousand Remove Rules Remove Salesforce.com Remove Search Engine Marketing
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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

EM : Email ABM : Account Based Marketing. A marketing approach that treats every company individually rather than as a mass of similar companies TAP : Targeted Accounts Program. SEM : Search Engine Marketing. Includes both SEO and paid search. SEO : Search Engine Optimization. Salesforce.com.