article thumbnail

14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

Click-through Rate Click-through Rate (CTR) tells us if our content is hitting the mark. For B2B companies, a good CTR is a sign that your message is resonating with other businesses. Measuring CTR is simple. So, if your ad was seen 1000 times and got 50 clicks, your CTR would be (50/1000)*100 = 5%.

article thumbnail

5 display advertising trends your retail brand needs to know

Bannerflow

In 2020, Bannerflow research found that Black Friday saw a 57% better click-through-rate (CTR) compared to the average day for display advertising. better CTR. Reduces the cost per mille (CPM) to since there is less competition lower for uncommon sizes. Key takeaways. Want to learn more insights?

Display 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Key Entertainment Display Advertising Trends | 2021

Bannerflow

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. How can your brand maintain the loyalty of audiences gained during the pandemic, stay on the pulse and remain relevant? better CTR compared to those that don’t.

Display 98
article thumbnail

20 Benefits of Advertising via Online Channels

Single Grain

Click-through rate (CTR) : The percentage of ad impressions that resulted in clicks (CTR = Clicks / Impressions). CTR : The percentage of ad impressions that resulted in clicks. Cost per click (CPC) : The average cost you pay for each click. CTR : The percentage of ad impressions that resulted in clicks.

article thumbnail

Navigating the World of Franchise Ads: A Comprehensive Guide

Single Grain

In this comprehensive guide, we’ll delve into how to maximize your franchise ads, providing valuable insights and actionable tips to help drive traffic to your franchise locations and foster customer loyalty. They help to build brand recognition and customer loyalty. Work With Us What Is Franchise Advertising?