NuSpark Consulting
SEPTEMBER 9, 2012
Cost models- CPM, CPA, CPL. Here’s an example of the deep site research I can so with the Ad planner; note my sample variables. Below are some sample units, including polls, surveys, and opt-in lead forms. Such information to gather includes: • Minimal spend. Account Manager experience. Optimization technology. •
NetLine
FEBRUARY 1, 2018
If it’s a CPM model, they don’t. If it’s CPL, they do. Asking non-technical and traditional questions can help reveal what kind of results you can expect and at what cost. Find out how they reach their networks, ask to see sample leads, and scrutinize what the leads look like.
NetLine
OCTOBER 6, 2021
As our Chief Strategy Officer, David Fortino, said when we launched the Marketplace, this self-service model has, “made B2B lead acquisition more efficient, more cost-effective, and easier than it ever has been.” To best demonstrate how the Marketplace works is to walk you through a sample campaign build.
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