Online Display Advertising, Targeting, and Capturing Leads
NuSpark Consulting
SEPTEMBER 9, 2012
Cost models- CPM, CPA, CPL. Here’s an example of the deep site research I can so with the Ad planner; note my sample variables. Below are some sample units, including polls, surveys, and opt-in lead forms. Such information to gather includes: • Minimal spend. Account Manager experience.
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