Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). In this post we’ll cover: What is performance marketing?

Marketing Attribution 102

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 102

Martech

JANUARY 30, 2024

Elaine Szu, the company’s Vice President of Global Marketing, says that even with more than a year of planning, there were still things that surprised them. You just don’t even necessarily realize how deeply entrenched an advertising cookie can be in the ecosystem and in all the tooling that you use,” she said. Google Analytics.

Paid Search Agency 126

Paid Search Agency Marketing Attribution Top of Funnel Companies 126

Choozle

FEBRUARY 16, 2021

Being able to target specific B2B audiences allows me to narrow our targeting when and how I choose and gain a better understanding of which audiences perform the best. I encourage all B2B advertisers to consider adding Choozle to their paid channel mix because, let’s be honest, after 2020, we can all use a performance boost in 2021!

Paid Content 52

Paid Content Advertising Agencies Tactics Advertisements 52

Act-On

FEBRUARY 26, 2024

A/B testing is a method used to determine which version of an ad or landing page performs better. How to Find a Better Marketing Automation Solution Stop dreading your software. You deserve marketing automation that fits better with your team’s needs. Ad impressions are a performance metric used in advertising.

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214