Cost per Lead Marketing Leads PointClear Practices 
ViewPoint
DECEMBER 9, 2010
Sales reps actually need fewer sales leads—or more accurately, fewer raw, unfiltered, unqualified marketing leads. Conversely, they need carefully qualified leads that have been correctly developed until they are ready to be delivered as high-value qualified sales opportunities.
ViewPoint
JUNE 28, 2018
Here is what you must do to fix it: Agree on market, lead definition, message. Walk out of your office and ask the first three marketers and the first three sales executives you see these three questions: How do you define our market? Once you make decisions (about market, lead definition and messaging), stick with them.
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