Demand gen vs. lead gen: Have we reached a final verdict?
Martech
JUNE 4, 2024
And back then, I got HockeyStack for Cognism and what they did was to match my LinkedIn impression data with my conversion data, on the MQL level, SQL level and revenue level. On the lead generation side, those MQLs include all of the gated MQLs, plus the demo form submissions, high-intent form submissions.
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