Cost per Lead Demand Generation Guidelines Salesforce.com 
Adobe Experience Cloud Blog
JANUARY 9, 2009
The next interview in the B2B Marketing thought leader interview series is with Aaron Ross, formerly with salesforce.com and founder of PebbleStorm:CEOFlow. I had more ego than understanding about lead generation and professional selling. Where better to learn that than doing sales at salesforce.com?
The Point
JUNE 13, 2014
Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies. If you offer a white paper on “Salesforce.com Success Tips” you’ll attract users of Salesforce.com. And yet content syndication is no slam dunk.
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