NetLine

FEBRUARY 1, 2018

When it comes to lead gen partners or platforms/networks, look into the underlying pricing model to see if they have any skin in the game. If it’s CPL, they do. Asking non-technical and traditional questions can help reveal what kind of results you can expect and at what cost. If it’s a CPM model, they don’t.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Budget Programs Demand 40

Valasys

DECEMBER 13, 2019

According to a research from Salesbox, the following are the most popular types of content used in B2B content syndication strategies: 85% of the marketers prefer whitepapers 60% of the campaigns include webcasts 50% of the campaigns include creating infographics & 35% of the campaigns include writing articles.

Cost per Lead 64

Cost per Lead Top of Funnel Sales Qualified Leads CPL 64

NetLine

OCTOBER 28, 2020

Publishers only pay for registrants who fit their target criteria on a CPL basis. Doing so allows them to fulfill the total demand for registrants, meeting the desired attendee volume they may have expected or promised a sponsor. The best part? Why You’re Better Off Than Disney (For Now). Photo by Patrick Hunt on Unsplash.

CPL 98

CPL Cost per Lead Conference Webinar Metrics 98

LeanData

APRIL 8, 2015

It seems like we’ve read dozens of whitepapers and blogs about it, keynotes at events, and heard a plethora of vendor webcasts on it. Yet, we’re still dealing with basic issues, i.e. only 1 in 4 marketing qualified leads (MQLs) convert to sales qualified leads (SQLs).

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

It seems like we’ve read dozens of whitepapers and blogs about it, keynotes at events, and heard a plethora of vendor webcasts on it. Yet, we’re still dealing with basic issues, i.e. only 1 in 4 marketing qualified leads (MQLs) convert to sales qualified leads (SQLs).

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

It seems like we’ve read dozens of whitepapers and blogs about it, keynotes at events, and heard a plethora of vendor webcasts on it. Yet, we’re still dealing with basic issues, i.e. only 1 in 4 marketing qualified leads (MQLs) convert to sales qualified leads (SQLs).

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

NetLine

MARCH 17, 2020

Circumstances aside, we believe B2B lead gen shouldn’t be time-consuming, painful, and/or require massive financial commitments to reap the rewards. This belief has led us to focus on a performance-based CPL model where customers only pay for the leads they generate that match their exact filter specifications.

Planning 71

Planning Webinar Metrics Lead Gen Peer-to-peer 71